True Religion Jeans For Men DefinitionSource(Google.com.pk)
After James Dean popularized them in the movie Rebel Without a Cause, wearing jeans became a symbol of youth rebellion during the 1950s. Because of this, they were sometimes banned in theaters, restaurants and schools. During the 1960s the wearing of jeans became more acceptable, and by the 1970s it had become general fashion in the United States for casual wear.
The word dungarees, to identify heavy cotton pants such as overalls can be traced to a thick cotton country-made cloth, Dongari Kapar, which was sold in the quarter contiguous to the Dongari Killa, the fort of what was then known as The word entered English with just this meaning in 1696 (OED). Dongri Fort was rebuilt in 1769 as Fort George, Bombay, where the first cotton mill was established in 1854. Dyed in indigo, the traditional cloth was used by Portuguese sailors and cut wide so that the legs could be swiftly rolled up when necessary. Thus, dungarees have a separate history.
Dry or raw denim, as opposed to washed denim, is a denim fabric that is not washed after being dyed during its production. Over time, denim will generally fade, which is often considered desirable.
Most denim is washed after being crafted into an article of clothing in order to make it softer and to eliminate any shrinkage which could cause an item to not fit after the owner washes it. In addition to being washed, non-dry denim is sometimes artificially "distressed" to achieve a worn-in look.
Much of the appeal of dry denim lies in the fact that with time the fabric will fade in a manner similar to factory distressed denim. With dry denim, however, such fading is affected by the body of the person who wears the jeans and the activities of their daily life. This creates what many enthusiasts feel to be a more natural, unique look than pre-distressed denim.
To facilitate the natural distressing process, some wearers of dry denim will often abstain from washing their jeans for more than six months, though it is not a necessity for fading.
Selvage denim (also called selvedge denim) is a type of denim which forms a clean natural edge that does not unravel. It is commonly presented in the unwashed or raw state. Typically, the selvage edges will be located along the outseam of the pants, making it visible when cuffs are worn. Although selvage denim is not completely synonymous with unwashed denim, the presence of selvage typically implies that the denim used is a higher quality.
The word "selvage" comes from the phrase "self-edge", the natural edge of a roll of fabric. In this case, denim made on old-style shuttle looms. These looms weave fabric with one continuous cross thread (the weft) that is passed back and forth all the way down the length of the bolt. As the weft loops back into the edge of the denim it creates this “self-edge” or Selvage. Selvage is desirable because the edge can’t fray like lower grade denims that have separate wefts which leave an open edge that must be stitched. Shuttle looming is a more time-consuming weaving process that produces denim of a tighter weave resulting in a heavier weight fabric that lasts.Shuttle looms weave a more narrow piece of fabric, and thus a longer piece of fabric is required to make a pair of jeans (approximately 3 yards). To maximize yield, traditional jean makers use the fabric all the way to the selvage edge. When the cuff is turned up the two selvage edges, where the denim is sewn together, can be seen. The selvage edge is usually stiched with colored thread: green, white, brown, yellow, and red (red is the most common). Fabric mills used these colors to differentiate between fabrics. Most selvage jeans today are dyed with synthetic indigo, but natural is available in smaller niche denim labels. Loop dying machines feed a rope of cotton yarn through vats of indigo dye and then back out. The dye is allowed to oxidize before the next dip. Multiple dips create a deep dark indigo blue.
In response to increased demand for jeans in the 1950's, American denim manufacturers replaced the old shuttle style looms with modern projectile looms. The new looms produced fabric faster and wider (60-inches or wider), yet lighter and less durable. Synthetic dyeing techniques along with post-dye treatments were introduced to control shrink and twist.
Michael Belluomo, editor of Sportswear International Magazine, Oct/Nov 1987, P. 45, wrote that in 1965, Limbo, a boutique in the New York East Village, was "the first retailer to wash a new pair of jeans to get a used, worn effect, and the idea became a hit." He continued, "[Limbo] hired East Village artists to embellish the jeans with patches, decals, and other touches, and sold them for $200." In the early 1980s the denim industry introduced the stone-washing technique developed by GWG also known as "Great Western Garment Co.". Donald Freeland of Edmonton, Alberta pioneered the method, which helped to bring denim to a larger and more versatile market. Acceptance of jeans continued through the 1980s and 1990s to the point where jeans are now a wardrobe staple, with the average North American owning seven pairs.
Traditionally, jeans are dyed to a blue color using an indigo dye. Approximately 20 thousand tons of indigo are produced annually for this purpose, though only a few grams of the dye are required for each pair of these trousers. Some other colors that can be achieved are pink, yellow, black, and white.
Chemical structure of indigo dye, the blue of blue jeans.
For more information on dyeing, refer to denim and the discussion there of using pigment dyes.
Pre-shrinking of jeans.Young people wearing a variety of jean styles, including carpenter jeans, bootcut jeans, drainpipe jeans and lowrise jeans. (Rome, 2008)
Levi Strauss first marketed preshrunk jeans, which did not shrink further after purchase, allowing the consumer to buy his or her correct size, in 1963.
Used look created by sandblasting
Consumers wanting jeans that appear worn can buy jeans that have been specially treated. To give the fabrics the worn look, sandblasting is often used. Sandblasting has the risk of causing silicosis to the workers, and in Turkey, more than 5,000 workers in the textile industry have been stricken with this disease, and 46 people are known to have died. Some companies have announced they are banning the use of sandblasting.
A typical pair of blue jeans consumes 919 gallons of water during its life cycle (this includes the water to irrigate the cotton crop, manufacture the jeans, and the numerous washes by the consumer). Because cotton is the world's biggest nonfood crop, and water shortages are a growing global trend, some jean companies are looking into ways to reduce the amount of water needed in their production of jeans—from field to factory.
Care and wear. Despite most jeans being “pre-shrunk”, they are still sensitive to slightly further shrinking and loss of coloring from being washed. The Levi Strauss company recommends avoiding washing jeans as much as possible. Carl Chiara, Levi Strauss director of brand and special projects, has a credo: The less you wash your jeans, the better your jeans become. These and other suggestions to avoid washing jeans where possible have encountered criticism.